“All models are wrong, but some are useful”

Market Size
To begin, estimate the total (TAM), the serviceable (SAM), and the obtainable (SOM) market sizes.
Opportunity Analysis
Enter assumptions of market size, growth rate, selling price, and market penetration to develop a simple revenue model.
Enter estimates of COGS and other costs to calculate net revenue.
Development Costs
Estimate costs to bring product to market to determine required capital raise.
Unknowns to consider
A list of uncertainties to consider while developing a useful model.
Click here to build a simple revenue model