Professor Rogers proposed a theory regarding adoption of new ideas based on customer personas in his seminal book Diffusion of Innovations. This model of customer-driven markets results in 3 distinct growth segments and successful products ‘cross the chasm’ between the technology-focused early adopters and the value-driven majority.
Complete as many of the six questions below to determine your location on the s-curve and obtain strategy advice to accelerate your journey. It is not necessary to complete all, particularly if answer is unknown.
S-Curve Strategy